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Gartner for Marketing
United States
Приєднався 4 кві 2012
Gartner delivers actionable, objective insight that drives smarter decisions and stronger performance on an organization’s mission-critical priorities.
Our unrivaled combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions on the issues that matter most. As a $5.9 Billion company, with 20,000 associates, and a member of the S&P 500, we are an objective partner with ~15,000 client enterprises in more than 90 countries and territories - across all major functions, in every industry and enterprise size - and boast 40+ years of experience providing insights and expert guidance to client enterprises worldwide.
To learn more about how we help decision makers fuel the future of business, visit gartner.com.
Our unrivaled combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions on the issues that matter most. As a $5.9 Billion company, with 20,000 associates, and a member of the S&P 500, we are an objective partner with ~15,000 client enterprises in more than 90 countries and territories - across all major functions, in every industry and enterprise size - and boast 40+ years of experience providing insights and expert guidance to client enterprises worldwide.
To learn more about how we help decision makers fuel the future of business, visit gartner.com.
Opening Keynote: Building the Marketing Function of Tomorrow | Gartner Marketing Symposium/Xpo
Explore more from Gartner Marketing Conferences: gtnr.it/3XnhGd4
The impact and magnitude of new waves of disruption, caused in part by the rise of generative AI, require CMOs to change their function radically. CMOs must recast marketing’s value proposition to a driver of long-term resilience, reimagine the constructs of a digitally enabled organization by balancing the human-digital mix and reset how they collaborate with partners to increase value.
Live from Gartner Marketing Symposium/Xpo, Kristina LaRocca-Cerrone, Sr Director, Advisory and Matt Moorut, Sr Director Analyst explore how to build the marketing function of tomorrow in this opening keynote.
The impact and magnitude of new waves of disruption, caused in part by the rise of generative AI, require CMOs to change their function radically. CMOs must recast marketing’s value proposition to a driver of long-term resilience, reimagine the constructs of a digitally enabled organization by balancing the human-digital mix and reset how they collaborate with partners to increase value.
Live from Gartner Marketing Symposium/Xpo, Kristina LaRocca-Cerrone, Sr Director, Advisory and Matt Moorut, Sr Director Analyst explore how to build the marketing function of tomorrow in this opening keynote.
Переглядів: 293
Відео
Lead Marketing Through Disruption’s Next Wave
Переглядів 3502 місяці тому
Explore more insights for CMOs at Gartner Marketing Symposium/Xpo: gtnr.it/3vE4wNy Successful CMOs lean into disruption. They embrace their role as transformation leaders, enabling their teams to achieve greater effectiveness and efficiency. Kristina LaRocca-Cerrone, Sr. Director, Advisory, Gartner, explores how to deliver profitable growth and demonstrate marketing’s value through disruption.
Validate Your Annual Strategy With Gartner Marketing Symposium/Xpo
Переглядів 6303 місяці тому
Learn more about Gartner Marketing Symposium/Xpo: gtnr.it/496ydFH Moira Callan, Digital Marketing Director at Schneider, explains how she implements conference insights to refine her team’s marketing strategy so they can take immediate action steps and effectively measure progress over time. Gartner conferences enable you to bring actionable value and proof points back to your team through excl...
How Gartner Equips CMOs To Lead With Actionable Insights l Gartner Marketing Symposium/Xpo
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Explore topics at Gartner Marketing Symposium/Xpo: gtnr.it/49cvH01 Tap Gartner’s unparalleled expertise and the experience of prominent marketing leaders to benchmark your strategic priorities against best-in-class peers. William Forsmark, Chief Marketing Office at Barr Engineering, shares how immersive learning at Gartner Marketing Symposium/Xpo equips him with the latest insights to stay ahea...
GML Q&A Jason McNellis | How can marketers protect their media budgets during economic uncertainty?
Переглядів 831Рік тому
Proving the value of Marketing and protecting media budget is a current challenge that CMOs are faced with. Watch Jason McNellis, Senior Director Analyst in Gartner for Marketers, answer some commonly asked questions regarding media budgets and how you can protect them in a volatile economy. Don't miss out on some important tips from our expert.
Ask Gartner anything... about Marketing | How is the fragmented privacy landscape impacting marketer
Переглядів 814Рік тому
From recent U.S. legislative efforts and subsequent developments in Congress as well as expanded online privacy protections proposed recently by the FTC, to the EU’s attempt to bolster accountability with the EU Digital Services Act, privacy laws are becoming more fragmented and complex for marketing organizations to navigate. Watch as Andrew Frank, Distinguished VP Analyst in Gartner for Marke...
Ask Gartner anything... about Marketing | What can Marketers Do to Address Consumer Inflation?
Переглядів 2,4 тис.Рік тому
Watch Kate Muhl, VP Analyst, Gartner for Marketers, respond to commonly asked questions that Gartner is getting from CMOs and Marketing Leaders around consumer inflation. In a period of unprecedented inflation, consumers are on high alert and noticeable changes that impact the value proposition of a brand’s product or service are more likely to result in harm to that brand. Learn how CMOs and m...
New to Role Chief Marketing Officer
Переглядів 2,5 тис.2 роки тому
New -to-role CMOs are taking on more responsibility than ever before and with that comes increased challenges. Learn how Gartner for Marketing Leaders can help CMOs as they tackle their mission critical priorities. Such as, driving digital transformatoin and growth and maximizing their martech stack. Gartner helps new CMOs lead their organization to stronger performance and sustainable business...
Ask Gartner anything... about Marketing | How is the CMO role evolving?
Переглядів 8 тис.2 роки тому
The role of the chief marketing officer has undergone a head-spinning transformation over the last decade. Once the chief of all things creative and brand, many CMOs today are now responsible for every aspect of the customer experience. We sat down with Chris Ross, VP Analyst, Gartner, to answer a commonly asked question that we see a lot: How has the CMO role has evolved over the past year? Ho...
Superbowl LVI - What ads that will resonate best with consumers?
Переглядів 1,4 тис.2 роки тому
Download The state of Digital Commerce: gtnr.it/3Lp3vvS In this video, our expert will reveal why digital commerce will be one of the top three areas that consumers will be interested in during Superbowl LVI.
3 Marketing Budget Trends You Need to Know
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Download The State of Marketing Budgets: gtnr.it/3zlJKhs In this video, based on the findings from Gartner's annual CMO Spend Survey, we reveal evidence that CMOs are resourceful, how much spend marketers are allocating to digital, and where analytics stand as part of the budget - and why.
Gartner Marketing Symposium/Xpo 2021
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Discover why Gartner Marketing Symposium/Xpo is the world's most important gathering for CMOs and Marketing executives. Learn More: www.gartner.com/en/conferences/na/marketing-symposium-us
Discover how Gartner supports Chief Marketing Officers
Переглядів 8 тис.3 роки тому
Learn more about Gartner for CMOs: gtnr.it/3hIEo9p Gartner supports CMOs and Marketing Leaders to improve marketing agility, optimize marketing spend, and advocate voice of customer.
Emerging Technology: Voice Search and Features
Переглядів 2,2 тис.3 роки тому
Hands-free shopping became a top-of-mind safety measure for consumers-and the prevalence of voice-activated digital assistants indicates that consumers are ready to make the switch. But are brands prepared to serve these vocal shoppers? To learn more about emerging technologies like Virtual and Augmented Reality, visit Gartner.com/marketing.
Emerging Technology: The Future of Mobile Commerce
Переглядів 4,1 тис.3 роки тому
2020 has marked a major shift in shopping-from store closures and e-commerce growth, to a heightened demand for contactless in-store payments-and the small screen plays a big part. To learn more about emerging technologies like Virtual and Augmented Reality, visit Gartner.com/marketing.
Path to Recovery - The Annual CMO Spend Survey 2020
Переглядів 4943 роки тому
Path to Recovery - The Annual CMO Spend Survey 2020
Five Key Insights - The Annual CMO Spend Survey 2020
Переглядів 6623 роки тому
Five Key Insights - The Annual CMO Spend Survey 2020
Emerging Technology: AR/VR and the E-Commerce Experience
Переглядів 4,8 тис.3 роки тому
Emerging Technology: AR/VR and the E-Commerce Experience
An Invitation for Prospective Clients: Gartner For Marketers
Переглядів 3,9 тис.3 роки тому
An Invitation for Prospective Clients: Gartner For Marketers
Gartner Digital Intelligence Report: Customer Service 2020
Переглядів 3,4 тис.4 роки тому
Gartner Digital Intelligence Report: Customer Service 2020
Gartner Digital IQ Index: Restaurants US 2019
Переглядів 4,6 тис.4 роки тому
Gartner Digital IQ Index: Restaurants US 2019
Marketing in Uncertain Times: What Brands Can Learn From China
Переглядів 3,5 тис.4 роки тому
Marketing in Uncertain Times: What Brands Can Learn From China
Marketing in Uncertain Times: Managing Marketing Costs
Переглядів 2,2 тис.4 роки тому
Marketing in Uncertain Times: Managing Marketing Costs
Marketing in Uncertain Times: Marketing to Anxious Consumers
Переглядів 2,7 тис.4 роки тому
Marketing in Uncertain Times: Marketing to Anxious Consumers
Marketing in Uncertain Times: Marketing and Agility
Переглядів 2 тис.4 роки тому
Marketing in Uncertain Times: Marketing and Agility
Gartner Digital IQ Index: Top American & European Luxury Brands in Digital 2019
Переглядів 4,3 тис.4 роки тому
Gartner Digital IQ Index: Top American & European Luxury Brands in Digital 2019
Two-Minute Case Study - Lancôme's Glocalization Glow Up
Переглядів 6 тис.4 роки тому
Two-Minute Case Study - Lancôme's Glocalization Glow Up
What If No Money in future
This guy has nailed it. Great advise. I wish someone had told me this stuff 40 years ago, but I probably wouldn’t have listened anyway. I’m lucky enough to have discovered these truths in my life’s journey but a head start would have helped
Greetings from Chicago
Isn't GenAI replacing Google & TikTok replacing FB? Apple has lost its mojo with incremental feature Tweeks.
Nailed it. Every bit of it was spot on. I greatly appreciate the harsh truths given here.
Brilliant. I think pretty much everyone can take something they haven't considered from this.
Unfortunately we are still waiting for the broken up!😆😆😆
Great observations and advice. However, IMO Professor Galloway misses one huge source of happiness, helping others. When I wonder why am I here and does anything matter I remind myself of the people I have helped and am helping. This brings me joy. Helping others may bring you joy as well.
TLDW - He is bullish on Amazon.
The Professor is something else. Scott Galloway is Scott Galloway. Very powerful stuff!
Im back to business school, but I didnt choose to specialize in finance or accoutning. Now i feel kinda fucked for life.
6:36 This is bullsh*t... alcohol helped me to quit many sh*t jobs and people... Some people find it hard to make decisions and the alcohol can help.
Most Meaningful And Relevant Advice
I’m sorry, but this is good advice only for people who equate happiness with conformity. The reality is that there can never be true happiness without authenticity, and there can never be authenticity without breaking from the herd
✋🏽🛑This….video…will..change..your..life!!! PLEASE DO WHAT HE SAYS! I’m a alcoholic and addict. I have a baby on the way. I suffer from anxiety and depression issues. I aslo have non-violent property felonies due to addiction. (Commercial burglary) Got sober after Jail, and 10 Years have past. I have a great trade, car, apartment amongst other things. Met a good girl that I was attracted to because she was easy to get with. Not truly sexually or mentally attracted to her, even though I force myself to be…She is supportive of my goals though. We now have a kid on the way.. I also relapsed back into heavy drinking 1 year ago. I am 36 years old now and tired. Same ole hamster wheel. Always had dreams of wealth. I’m also an avid reader, researcher and love talking and teaching.. (friends call me professor griff for fun)😂…Anywho, if you made it this far.. Just know EVERYTHING Scott said is the truth. Changing my shii now!! Peace and love y’all.✌🏽❤️
thanks.
I only leaned of this man a year ago, wished I found him years ago,
Xiaomi is not Apple
Criminally underviewed...still!
One of the hardest things to teach young people trying to build wealth. TIME GOES BY FAAAST! Be patient. 10 Years literally flies by and it goes faster the older you get. 10 years is nothing. It seems like Sooo Long but when you live it, it flies by so fast. Ask any 30 yr old how fast they flew by. Once they can somewhat grasp this, the rest should come so much easier for them actually building wealth to be financially secure, not just for themself and their family, but if passed on to your kids it can keep compounding long past your own life.
I wanted to create a video just like this; in fact, I was researching to see if anyone did create a video of what I want young people to learn about finance ASAP. This is great and incredibly important to fully understand. Hopefully you show the amazing Compound Interest Calculator that is Moneychimp. Great stuff! Watch and rewatch this video and absorb as much as you can and research these topics. Every young person can be mostly financially free within 10 years starting at 18 or even younger, live at home as much of that as possible. Don't get married. Save $2000 a month. Build good Credit. Throw that into either S&P500 or Tech ETF like VOO or VGT. and it's simple.. FORGET ABOUT IT. and in 10 yrs you will will have the fluidity and knowledge and confidence to retire and live not only the rest of your life, if you pass on the knowledge it will pass from generation to generation in perpetuity. Even if you can just save $1000 a month and invest it, you will still be mostly experienced enough in 10 yrs to leverage that into financial freedom forever after. It's just stupid easy though if you have the amount built from $2000 a month. This knowledge could be applied by ANYONE in any demographic in America. Any minimum wage job should provide this. Just DON'T GET MARRIED & DON'T HAVE CHILDREN til well into this process.. at least 5 years in. Actually you can get married if your wife follows this same plan doing it with you all the way. BTW using moneychimp the above calculations are $2000 and $24,000 annual growth for 10 years at 12% compounding interest, (which is less than both the avg of VOO & VGT for past 10-20 years!) totaling $477,921.70 and welcome to your early retirement and a bright continuing future in Wealth Building.
😂 this dude got moody of it right
Wow, sometimes the journey is in the search itself. Embracing the unknown can lead to unexpected discoveries. Keep exploring, keep growing!
Thanks for the amazing video
The one problem with the closing statement is that correcting somebody makes you look like an asshole
This is ass backwards. it's not about building brands. Why in the world would you do this in someone else's category?
How does new demand actually get created 🤔? Who designed this market? Who was first to educate the public? He thinks brands, build brands. He thinks markets, just happen. When in fact. Categories, build brands. No Cloud, no Salesforce No Generative AI, no OpenAI This marketing "gurus" teach them winning is about branding and positioning (in a market category created by someone else). Winning is about creating. Not competing.
No
Cool, this is what I understand, support, such stars for the project
Does he have a family or not? In one instance he says he had a failed marriage, in another he says he never got married. In one instance he says he is a good dad and in another he says he doesn't havw children
This is great but is also just a list of a lot of common advice and knowledge that is out there already. A few of the points are better handled by a real expert but overall this could be decent parenting advice for a teen/college student or someone in their 30s/40s who is lost AF.
1. THE ARC OF HAPPINESS 0:47 2. SWEATING VS. WATCHING 1:34 3. MYTH OF BALANCE 2:03 4. WORK, PARTNER, FRIENDS 2:31 5. PASSION, VALUES, MONEY 3:07 6. ZIPCODE + CREDENTIALS 3:41 7. MONEY AND HAPPINESS 4:11 8. COMPOUND INTEREST 4:32 9. FIND YOUR GORILLA 5:00 10. EQUITY WEALTH 5:26 11. ALCOHOL 6:22 12. THINGS VS. EXPERIENCES 7:21 13. GOOD DEATH AND ROI 7:37 14. HAPPINES = FAMILY 8:19 15. SUCCESS = RESILIENCE / FAILURE 8:43 16. NOTHING IS EVER AS GOOD OR AS BAD AS IT SEEMS 9:17 #wisdom #2024
Could this be called “tough love”? I love it!
P r o m o s m
All respect ✊
Just bought a Ford Eco-Sport. Love it❤
People pay this idiot to teach them at NYU! LOL!
damn he knew it all
Would love to know how much this cost. I know similar gartner/forester research solutions start around $150k/yr. I’m assuming this is much more
You know who I hate? People who demand that you get a vaccine, and hold children's education at risk, who will later complain how stupid the youth is, because they didn't accept their stupid mandates. Oh wait, that's you ol' Scotty boy. How can someone who is so "educated" such as a Professor at NYU be so stupid?
취직 후 들을 것
His facts on German World War II era tanks are almost 100% incorrect. He tells us that the allies surrounded the Germans with our Bradley tanks. Bradley is a light US tank been out since about 1990 maybe 1985.
I like some of what Scott says about doing what you're good at (or could become good at) instead of just following passion. Where I tend to think the problem lies in the premise: we don't derive joy from our careers. Instead, a career is a byproduct of the preexisting values and beliefs we learn and develop in our lives. The accoutrements really don't mean much in the end if you don't know why you exist in the first place. Of course, this video is intended for career advice, and not meant to as life advice. However, we tend to put far too much emphasis and value on identifying as our careers, instead of the other way round.
Interesting that 6 years later, Walmart stock outperformed Amazon
Scott always sounds smart until he gets political, then you realize it was just well-presented arrogance all along.
JLY
I suppose, six years on from your prediction, that folks have less cojones than originally thought. Where are the regs? Not in sight. Sigh. Otherwise, you are right on target.
Shit got real when I was 17 so I guess I'm not really having fun in my life lol🫠
Atheist? Great Talk!
He got a lot wrong here but he gets a lot right, and he has a truly orthogonal way of thinking that is worth hearing even if it is wrong or you dont believe the angle, good stuff. Now hopefully he can get aboard how science and health has be co-opted by mega-cap medical companies... but he is probably bought and paid for by them in one way or another, so maybe not. Still worth listening to, just dont follow his stock picking.